Ringing Bells president Ashok Chadha announced that the Rs 251 (less than $4) "Freedom 251" smartphone customers will now be required to make payment only when the smartphone is delivered to them.
The company plans to give 25 lakh handsets in the first phase before June 30.
It received 30,000 orders on the first day and rest of the customers will be selected via first-come-first-serve basis as it received a mammoth over seven crore registrations.