A Company With A Unique Vision
WhatsApp had a completely refreshing outlook on messaging between smartphones. Privacy was Jan's priority, first and foremost. The service has remained largely the same since 2009, with just a few more bells and whistles in its latest incarnation.
A user does not have to submit information like his or her name, gender, address, or age—just a phone number. No fancy username is required for WhatsApp; users log in with a 10-digit number. WhatsApp borrowed elements from instant messaging like status updates and "read" receipts (long before iMessage incorporated that feature).
Jan was interested in disrupting the way cell phone carriers nickeled-and-dimed customers for text messaging, which was especially useful for those looking to connect with loved ones overseas. The app quickly built a following in Europe and other international communities. By early 2011, WhatsApp was an App Store superstar, reaching the top 20, and has remained in the top 10 free apps ever since.
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